“I really love her way of styling outfits,” Bekhit said.īut for everyday, Bekhit said she typically looks up outfit ideas on social media and puts her own twist on them. The look is a bit more alternative, often featuring miniskirts or shorts matched with crop tops, fishnet stockings and furry knee-high boots. Popular TikTok influencer Aliyah Bah, who amassed more than 2.5 million followers showcasing her Y2K-inspired look known as “Aliyahcore,” also inspires Bekhit. She's inspired by the way former Disney Channel stars like Gomez and Hilary Duff used to style themselves, she said. Yasmeen Bekhit, a 22-year-old graduate student in Manheim, Pennsylvania, said she frequents a local thrift shop almost every week and shops at resale sites like Depop, which offers Y2K-heavy options such as baguette bags and baggy jeans.īekhit typically gravitates toward looser, flowy pants, flare-legged jeans and tighter shirts like mesh tops, which help her stay cooler in the summer while wearing a hijab. Affordability was the primary driver, but shoppers also bought used items to be more planet-friendly. Instead, they are wearing items from each others' closets, helping fuel a resale market that has tripled since 2020, according to research by Boston Consulting Group and Vestiare Collective, a French luxury resale site. Walmart also is following key influencers such as Alix Earle, who has collaborated with A-listers including Selena Gomez.ĭespite retailers catering to young consumers, many aren't really buying. The discounter, which is marketing Y2K inspired cargo pants and Barbiecore, has been speeding up development to get trends to market faster, though the company declined to offer more specific details. Some have more longevity than others, making it challenging to figure out when to jump on them. But it can be challenging to recognize the difference between trends that just generate attention versus those shoppers will actually buy, said Jake Bjorseth, who runs trndsttrs, an agency helping companies reach young consumers.Īlison Hilzer, Walmart editorial director for fashion apparel, said she's also seeing a lot of micro trends. Retailers, including Macy’s and Walmart, said they are paying closer attention to what pops up on social sites and analyzing topics searched by users. “There’s not a year advanced notice that these trends are going to trickle down,” said Kristen Classi-Zummo, an analyst who covers fashion apparel for Circana. Style also bubbles up directly from consumers via social media, challenging retailers accustomed to runway shows setting the tone.
April 24 tick tock trend tv#
Style watchers classify it as part of the McBling era, which overlaps with Y2K but emphasizes flashier items personified by brands like Juicy Couture and Baby Phat, the iconic streetwear line by TV personality and designer Kimora Lee Simmons, which relaunched in 2019.Īs always, trends are fueled by celebrities like model Bella Hadid, whose outfit choices are analyzed by fashion magazines and other on-lookers. The company also is seeing a big jump in sales of flared pants, corset tops, metallic-colored clothing and women's track suits, which are often made from bright velour fabric reminiscent of some wardrobe choices by socialite Paris Hilton at the height of her popularity. And Chinese fast-fashion retailer Shein, which markets to young women, said its baby tee sales have tripled this year, making them by far the hottest t-shirt style of 2023.
Low-cost fashion chains H&M and Zara say they’re seeing success with biker jackets, denim garments and crop tops. Sales of women’s cargo pants jumped 81% from January to May, the latest month of available data, according to Circana, which tracks retail purchases. Retailers from high-end Nordstrom to discounters and fast fashion outlets are pushing the styles in campaigns and on shelves.
“They are going to dig into every weird trend from way back when and bring it back.” “Gen Z is not even close to being done revisiting these old trends,” said Lewis, whose “After School” newsletter documents youth consumer behavior.
April 24 tick tock trend update#
There's also “coastal granddaughter,” the youthful update that evolved from the “coastal grandmother” trend featuring oversized cardigans and linen sets. Think “Barbiecore” and “mermaidcore,” which highlight the hot pink reminiscent of Mattel Inc.'s Barbie doll or sheer materials with ocean-like hues and sequins.
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